‘Q: If you were asked to provide three key lessons you would like managers to take away from your book, what would they be, and why?’
‘A Dave Ulrich & Norm Smallwood:
- It is not enough to build on your strengths. We believe you should build on your strengths that strengthen others. In other words, have an outside/in view of who you are as a leader and what you need to deliver.
- Leadership is more important than leaders. We can read a lot about my ability to lead through judgement, serving others, etc., but if I am not building the next generation of leaders, I am failing.
- Define your organization’s firm brand (how your organization wants to be known by customers) and align your personal brand to it (how you want to be known by your customers).
Bron: Emerald for Managers, een interview dat zij hadden met Ulrich & Smallwood n.a.v. hun boek: Leadership Brand: Developing Customer-Focused Leaders to Drive Performance and Build Lasting Value.
Als je nu nog niet weet wat je die gewaardeerde partner, vrind, collega etc. vanavond geeft, dan is dit boek een aanrader. Een boek dat je Leadership Brand centraal stelt, & da’s altijd handig in dit era van Personal Branding!